We created Lumeo as a concept real estate brand to explore how thoughtful branding and digital experience can elevate the way people discover property. From naming and identity to a fully responsive website, this internal project was crafted to reflect Prosmack’s approach to clean aesthetics, clear UX, and high-impact storytelling. The brand identity is built around sophistication and trust, using minimalist visual language and intuitive design elements. The website experience was designed to be mobile-first, with smooth property exploration, lead capture integration, and an emphasis on visual clarity. Lumeo serves as a showcase of our design thinking, blending functionality and form to bring a real estate vision to life—digitally and beautifully.